Cadillac House

Cadillac is an American institution, a cultural icon, with aspirations to sell this brand in China where the brand does not enjoy instant recognition, the need for a Cadillac House arose, to explain the essence of the brand and to seduce with its progressive style. The Cadillac House visibly reflects the attitude, passion, and technological achievements of Cadillac while demonstrating an understanding of Chinese culture through an immersive experience. The House is organized around traditional Chinese principles of space; occupants pass through a series of thresholds, or “permissions” as they move from public to exclusive areas of the building. Introverted gardens and filtered views of the landscape build on the principles of feng shui to create an exclusive destination just outside downtown Shanghai. Though planned using these traditional Chinese principles, its material, craft and ethos is all Cadillac.