Shanghai Parkside Joy City

Shanghai Parkside Joy City is a shopping mall redevelopment project. The property is located at a new business district next to Changfeng park which comprised of an indoor mall and an outdoor L shaped lifestyle street. After acquisition, Grand Joy group needed a total transformation of the existing underperformed property. Besides critical improvements on retail planning end, such as better indoor and outdoor connectivity, better vertical circulation, better GLA efficiency, and a total revamp of the basement with a new subway connection, major ‘face-lifting’ measures were also introduced for a more attractive and dynamic public image. We turned the rooftop into the popular Gordon Sky Park. It features the first rooftop sports destination in Shanghai, with a 300-meter-long pink colored running track, observation platforms, and multiple activity areas. The aggressive and creative renovation helps the mall to better connect with public, and becoming a vibrant tissue of the urban fabric.