Feng Gao

Time flies swiftly, and we’ve reached the tenth year of the award. Each year, we’ve witnessed a collection of outstanding works showcasing their brilliance on the CREDAWARD platform, continuously leading industry progress and inspiring designers to forge ahead. The diligence and perseverance of the founders and organizers, the integration and communication between the jurors and the works, have also become a highlight of the industry. As the entire industry evolves and changes, we hope our designers and the award will continue to press forward, keep praising life through design, and keep illuminating the future.

In the realm of architecture serving human habitation, the essence and core competitiveness of a product lie in its design and innovation, making our lives better. We hope that each year, these gathering of talents can fully display their elegance on the CREDAWARD platform, continuously leading industry progress, motivating designers to advance, and creating more outstanding works to pioneer design trends! After a decade, the dedication of the CREDAWARD’s founders and organizers, and the fusion, interaction, and collision among judges deeply captivate me. This platform facilitates our interaction with the industry and showcases exceptional works.

Over the past few years, I’ve been thrilled to see the continuous improvement in both the quantity and quality of the entries. Regardless of the industry’s fluctuations, we hope the product strength brought about by the designs we judge and advocate always acts as a catalyst for the industry. I’m grateful for Amy leading the team’s perseverance over the years. To us: companionship is the truest form of support! Our panel of judges has always been building this platform with you, aiming to go even further.

Good real estate design is, at its core, excellent product design that perfectly meets customers’ requirements for living and use. Real estate design also leads people’s spiritual needs, seamlessly integrating new art and aesthetic trends into architecture, continually refreshing product concepts.

Real estate architects act as the bridge between builders and designers, guardians who control the design direction, realize product designs, and enhance design quality.

The CREDAWARD has been improving through these years. Every year, the number of works is growing, the quality of works is being improved, the organizational ability is getting efficient, and more influential jurys are being involved in. We hope that through our joint efforts, we will inspire continuous innovation in the industry and encourage designers to constantly innovate. No matter how the industry rises and falls, we hope that the product power brought by the design we have reviewed and advocated will always be the catalyst of the industry.

From around 20 years ago to now, with shifts in customer demands and a focus on clientele, combined with changes in real estate companies’ operational strategies, there has been a significant evolution in products. The industry currently faces temporary crises, but there’s a shared belief: the future product is the core competitive strength. Therefore, product development is an ongoing and crucial aspect. Design needs introspection; beyond aesthetics, considering how to mitigate and manage risks, ensuring a certain pace and security for the company, are also critical aspects of R&D.

In this year’s challenging climate, it’s a significant test for every architect and designer. Although projects may decrease, design remains. This year prompts us, real estate architects, R&D personnel, and architects, to think deeply. Many things will inevitably become more profound, starting from minor tasks. Taking them seriously, there will always be opportunities in the future; the industry can’t stay like this forever.