Yue City

Back in the 80’s, the site was once a cement production plant and then was demolished to a Footwear Wholesale Plaza around 2000. In 2018, Yuexiu Property approached Atelier DYML as the lead architect to convert the existing building into a regional shopping landmark that will fill the huge retail void in neighboring districts. The existing building was four identical square blocks, 100 m long by 90 m wide, 5 levels above ground and 2 levels below, a total of 280,000 sqm of building area organized by cruciform shaped promenades. From a holistic approach towards the program, architectural design and space planning, we arrived at the Design Concept METAMORPHOSIS, it transforms the current big boxes into a series of fun, meaningful spaces, a joyful shopping destination and an iconic landmark of the community.Through a 600-days of vigorous transformation, Yue City re-emerge as a vibrant development, with a sense of identity in the new horizon.