NIO House / Hangzhou West Lake

The second NIO House automotive showroom designed by Schmidt Hammer Lassen Architects opened recently in Hangzhou, China overlooking the West Lake, a UNESCO World Heritage site that is one of the most beautiful sights in the country. Located on the scenic West Lake waterfront in Hangzhou, China, the new flagship automotive gallery and clubhouse for car manufacturer NIO blends the company brand with West Lake culture, giving consumers a multi-sensory understanding of NIO’s environmentally-rooted brand philosophy.
NIO House West Lake is a design-centric take on the traditional car showroom for innovative electric car company NIO. The entire NIO House Hangzhou is a space to explore, gather, relax and enjoy with the whole family—a home away from home for the owners of NIO products. By setting a fully mirrored glass façade in front of the columns, the image of a clean, contemporary object is revealed, evoking the feeling of a large-scale contemporary art installation. The full wall of windows displaying NIO’s newest car models inside, draw in passers-by with its open, inviting quality.