Terence Wong

Over the past decade, China’s real estate has undergone significant changes, experiencing ups and downs, transitioning from a rapid development focused on “quantity” to now emphasizing “quality” in its creation. Project design needs to fully consider geographical advantages, the addition of cultural and artistic elements, along with the integration of multifunctionality and the complexity of cross-disciplinary innovation. The Chinese market’s requirements for project design have become increasingly higher, demanding more from designers in terms of multidisciplinary cognitive, leadership, and innovative abilities than what was expected a decade ago.

CREDAWARD, serving as the largest platform to annually summarize and judge the overall industry’s design level, helps the industry recognize design trends and contributes to the elevation of the entire industry’s design standards. It also introduces competitions between foreign designers and projects with those in China, gradually promoting Chinese design onto the international stage.

The past decade has been CREDAWARD’s entrepreneurial phase. As one of the judges, I can feel the hardships and contributions of all our judges. In the next decade, I believe CREDAWARD will perform even better, witnessing the development of China’s design market, witnessing Chinese design going international, and driving Chinese design works to lead the international design stage.

The CREDAWARD is a meaningful event for the real estate industry. It allows us to monitor and response to the market changes and needs.

Annually we organize to review, select the outstanding works and award them. We committed to promote better, higher design level and sustainable developments in China. Together, we shoulder the responsibility to publicize the Chinese design community and its developments. We organize design exchange forums with foreign design organizations. We also arrange events from time to time for cross professional design sharing with different industries and localities. Our aim is to make Chinese architecture reaching high to international design standard. It is not just functional interpretation of our needs, but representation of our Chinese art and craft, fashion and culture.

People-oriented, customer-first, driving architectural enhancement of urban charm through innovative design.

The CRED AWARD is meaningful. We focus on market changes and respond to market needs. We annually organize to review and screen the outstanding works in real estate industry and award them. We are committed to promoting the better, higher and healthier development of real estate industry in China. At the same time, we shoulder the responsibility of publicizing the Chinese real estate industry and the Chinese design community, organize international communication and cross-professional ideas exchange at homeland, and promote interaction, communication and sharing technological innovation within the industry, jointly facilitate Chinese architecture to go to the world, to lead the fashion and to let the world taste Chinese culture.

The current real estate industry is facing a very challenging era, but it also presents an opportunity for real estate professionals to reflect deeply! Our past rapid development, focusing on high output and homogenized products, raises the question: Are these strategies truly suitable for future development? Observing development trends abroad, in societies where development is mature, real estate requires a more precise understanding of the market and customer needs. Creating more personalized and artistic architectural forms is essential to stand out and attract the market. I believe this will definitely be the future of Chinese real estate.

As real estate professionals, whether we are clients or designers, we can no longer simply accept market positioning and design generic products with a fixed mindset in the future. We should take on the role of product planners, genuinely engage with customers, understand the needs of the younger generation, and the micro-ecosystems of the market. We need to accurately find the direction for product development in the gaps, and each building should be a unique piece of art. Real estate design should create a more splendid urban appearance through design culture, pushing Chinese architecture onto the world stage.