Zhaohui Jia
Mr. Jia Zhaohui has over 20 years of experience in the fields of design and real estate. He has achieved notable accomplishments and design management experience in areas such as super high-rise buildings, urban complexes, five-star hotels, and high-end residential products. He holds a Master’s degree in Architecture from Harbin Institute of Technology and an EMBA from Fudan University. In 2022, he was selected as one of the top 100 architects in China by the Royal Institute of British Architects (RIBA).
Currently serving as the Chief Product Officer for Sunac China Holdings Group in the Southeast Region, Mr. Jia is responsible for product design management in the region. He also serves as the Chief Product Officer for the Sunus Construction Management Group, overseeing product design management in the delegated construction sector. Previously, he worked at Greenland Group for 16 years, holding various positions including Technical Director of the Nanjing Division, Assistant General Manager of Group Technical Management and Product Research and Development Department, Deputy Chief Architect of the Group, and Deputy General Manager of the Jiangsu Division.
As a technical expert in the real estate field, Mr. Jia has been invited to participate as a keynote speaker at numerous industry high-end summits, including the China Super High-rise Building Industry Summit (4th, 6th, and 7th editions), the 9th Global Conference of the Council on Tall Buildings and Urban Habitat (CTBUH) in 2012, the 2014 CTBUH Shanghai Global Conference, the 2012 Chongqing Urban Complex and Super High-rise Forum, the 2013 Architecture\Structure Summit: Structural Achievement in Architectural Beauty, the 2013 Sino-French Urban and Architectural Sustainable Development Seminar, the 7th China Industrial Real Estate Summit in 2014, the 2014 Taishan Academic Forum, the 2015 Urban Complex Summit Forum, the CTBUH 2016 International Conference, the International Summit on Super High-rise Building Industry in 2017, the 2018 Transformation and Development Summit Forum, the 2019 “Design Shanghai” Forum, the 2019 International Forum on High-rise Buildings and Urban Living, and the 2023 Public Transport Leading Urban High-Quality (TOD) and Urban Development Cooperation Forum.
As an expert judge, Mr. Jia has participated in international design review meetings organized by planning bureaus and well-known real estate companies multiple times. He has also published professional articles in magazines such as “Building Craft” and “Urban Architecture.”
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A Decade’s Hall | CREDAWARD 10th Anniversary Message
CREDAWARD is now in its tenth edition, and as founding judges, we have witnessed its growth from its inception to becoming an internationally renowned award. On this occasion of its tenth anniversary, we celebrate its success in internationalization, branding, and scaling, but also acknowledge the challenges that lie ahead in the face of economic slowdown and the transformation of the real estate industry. We hope CREDAWARD will stay true to its original aspirations, keep pace with the times, and continue to serve as a platform for showcasing outstanding works, aiming for new heights in the coming decade.
A Message for CREDAWARD
We invite the world–wide outstanding projects to be demonstrated in China, letting the design elites from the world gather at the CREDAWARD, I hope we will jointly make Chinese design excel in the world, letting Chinese architecture communicate with the world and Chinese culture have a seat in the world stage.
Interpretation of "Good Design in Real Estate"
To bring joy to users, enhance convenience in life, embody contemporary characteristics, and lead future trends, thus becoming a memorable classic.
Interpretation of "Real Estate Architect"
Real estate architects are more like film directors, needing to grasp the pulse of the times and enterprises correctly, effectively guiding the design direction to create excellent architectural products that resonate with the spirit of the times and meet customer demands.
Book Publishing Message of《BEST WORKS OF CREDAWARD 2014-2019》
—— 5TH Anniversary of CREDAWARD
We invite the world–wide outstanding projects to be demonstrated in China, letting the design elites from the world gather at the CREDAWARD, I hope we will jointly make Chinese design excel in the world, letting Chinese architecture communicate with the world and Chinese culture have a seat in the world stage.
The 8th Awards Album - Future Trends in Real Estate Design
In 2021, China’s real estate industry experienced a memorable year. Pressured by various factors, the rapid and extensive development model of real estate was put on pause. While short-term pains were inevitable, it marked the beginning of a new era for China’s real estate sector in the long run. Over the next five to ten years, the real estate industry will still maintain a scale of over ten trillion yuan. Improvement-oriented demand will gradually dominate, regional differentiation will intensify further, and the market will shift from seller-oriented to buyer-oriented. Product competitiveness will be the main theme, and the industry will transition from prioritizing efficiency to prioritizing stability.
In the later stage of urbanization, real estate enters a new stage of development, with changes in the main customer groups and lifestyles. Real estate design needs continuous improvement to adapt to future changes. In the future, aesthetic and practical designs are basic requirements, emphasizing the shaping of project characteristics, and focusing on the sustainability of the entire lifecycle. Levels of intelligence, health, low carbon, and environmental protection need to be further enhanced to secure a place in future competition.