Luneng Diaoyutai MGM Royal Villa, Beijing

Luneng Diaoyutai MGM Royal Villa, Beijing: the Appearance and Image Realized through Design

“Image”is an inseparable part of the ancient Chinese poetry. As a Chinese, we tend to endow a certain “Subject”with a “Special Meaning”, and turn various “Images”into an organic and tiered landscape based on the law of aesthetics, from which people may experience a feeling different from the current time and space. All the “Images”will connect, reflect, and influence each other. Through which the scene is demonstrated and the inner feeling is conveyed.

In fact, the design also shares the same idea. However, the “Image” in design turns into an interpreted sign, element, article and even a law, namely the “Appearance” in Chinese eyes. Through the combination of different appearances, people’s thinking, philosophy, and feeling are expressed.

The project is owned by Luneng Group, which is located in the central axis of the 3rd Ring Road, and due south of the Temple of Heaven. The project planning follows the footsteps of the Forbidden City and aims to relive the feel hided in the classic gardens during the Qianlong Period. In LSD’s opinion, the classic and Chinese “appearance” embodies the imperial grandeur, and the “image” shows the etiquette, the respect and the transcendence.   Whether you use the appearance to demonstrate the image, or use the image to create the artistic conception, what matters is to inherit the past outstanding ideas and incarnate the characteristics of the times.