MixC IMAX Flagship – Shenzhen Bay

The MixC IMAX Cinema brand by China Resources Land (CRL) is transforming the motion picture experience for audiences in China. The latest addition designed by Lead8 is the first luxury VIP cinema to be established in Shenzhen.
The design concept for the city-first venue took inspiration from the luxury hotel industry, bringing a distinctive, premium and immersive experience with a user-centric approach; one which looked to deliver beyond expectations.

The MixC IMAX Flagship in Shenzhen Bay brings a new, premium entertainment offer to more than 12 million residents. The 3,400sqm space was meticulously planned to accommodate eight cinema theatres, including a 547-seat Dolby Theatre. Each features the same high-end detailing and materials as the arrival spaces.
Overall, the design has ensured each touchpoint within the luxurious cinematic experience has been given the same emphasis; living up to the brief of delivering a premium, immersive, user-centric entertainment hub.