PeaceBird Headquarters

The design response to create spaces and building that not only functions in the traditional sense of an office space but a space that can inspire and nurture a community between the different Brand Departments of the Company. After considering many approaches, we had a strong sense of feeling that this building should express itself from the inside out, meaning we wanted to embrace the energy from the design environment within the ‘heart’ of the headquarters and allow this to pulsate outwards like a source of energy to the outer envelope and landscaping. This movement and space became the catalyst for the concept. It operates and functions efficiently at many levels and gave us a kind of vortex epicentre to the whole scheme. Floor levels could radial outwards from this form like a Chinese Ancient fan. The design is ‘tailored’ and aspires to connect with the way people will live and work in this space and celebrate a new era in Chinese Culture.