China World Trade Center Phase 3B

The new design of China World Trade Center addresses the changing context of the campus and Beijing as a city. Multiple venues connecting across the site share sleek modern forms and a palette of materials that includes distinctive, finned, metal panels backlit with colorful LED to continue the graphic affect at night. Large digital screens create an added layer of visual dimension and depth to the overall site. In its full form, the design introduces a streetscaping plan that delivers a retail energy to the outdoors with a series of connecting paths, landscape and hardscape elements.