HYUNDAI SEOUL

At 89,000 square-meters (957,988 square-feet), Hyundai Seoul is the largest department store in Seoul, but aside from its grand size, what’s most important is how CallisonRTKL reimagined that space. Unlike department store models of the past based primarily on filling as much area as possible with merchandise, typically at the expense of the customer experience, Hyundai Seoul dedicated 45 percent of the floor area to public spaces, focusing on an enhanced customer experience. This generous public space includes a large indoor park as well as wide paths of circulation and open areas of merchandise addressing guest concerns while allowing them to gather and move through the space comfortably. This highlights a larger strategically that considered every aspect of space and amenity to enhance the overall customer experience.