WF CENTRAL B1 RENOVATION

The design injects new life and vibrancy into the Wangfujing district. This landmark project redefines luxury retail by integrating fashion, art, and culture, creating a dynamic hub that transcends traditional shopping experiences.
A pivotal element of this brief was the transformation of the basement level to appeal more to a youthful demographic, showcasing a shift towards modernity and contemporary trends. In line with this, WF Central undertook a strategic upgrade and adjustment of its brand portfolio, aligning with a Luxury Lifestyle positioning. This approach was designed to attract a wider range of discerning consumers by offering a diverse array of high-quality shopping options.
WF CENTRAL commitment to luxury, combined with its cultural and economic impact, establishes it as a pioneering example of luxurious and culturally rich retail development.