SHENZHEN YANLORD DREAM CENTER

Shenzhen Yanlord Dream Center, one of the major developments in Shenzhen Longgang District, was set to be a retail destination with a clear vision of ‘Borderless Retail’ outlined. Aligned with the Government’s Eastern Expansion Strategy of Shenzhen, Dream Center is a mid/high-end shopping centre that has an essential role in leading eastern Shenzhen’s retail development and filling the last retail gap within the five sub-districts in Longgang. The 100,000sqm complex’s vision is to become the centre of imagination in east Shenzhen closely connected to Huizhou, associated with metro, adjacent to the Eco-Tech Campus of Shenzhen – Pingshan High-tech Industrial Park, supporting the daily shopping and entertainment needs of the residents wi Three retail types (mall, street, court) generated three unique atmosphere and triggered footfall from one to another. These revealing interfaces across three typologies make an incomparable retail journey that differentiates Dream Center from the others.