WUHAN JOY CITY

Comprising a total building volume of around 450,000 m², Wuhan Joy City includes a six-storey Joy City commercial building of 136,000 m² and two office buildings with a total floor area of 114,000 m². The project has a target clientèle of young, emerging middle-class elites aged 18 – 35 and hopes to tap into the industries and firms located in Guanggu and the surrounding areas. By combining Joy City’s focus on young consumers, fashion, trends and modern tastes with the characteristics of consumers in Guanggu, the project aims to provide a multi-functional complex that caters to the entertainment, technology and social needs of this target demographic.