ATELIER INTIMO FLAGSHIP

In year 2020, the unprecedented epidemic and various natural crisis such as the Australian bushfire had brought a lot of new insights for many of us. Atelier Intimo’s first ever Flagship is located on one of the busiest retail streets in Shanghai – Huai Hai Road. The Flagship is designed by O&O STUDIO with the understanding that the Flagship is not simply a typical retail store but represents the future of Atelier Intimo. Thus O&O must take the bold step, lead and create a new and extraordinary retail space. Taking inspiration from the epidemic, both O&O designed Flagship and Atelier Intimo’s new product range are built upon the concept of “Rebirth of the Scorched Earth”, with the view of integrating the nature’s healing power to influence and give new hope to human beings.