Page 62 - 6th_CREDAWARD_Album

凯迪拉克品牌空间

Cadillac House

业主单位：上汽通用汽车有限公司
室内设计：晋思建筑设计事务所（上海）有限公
司
室内面积：4,114 平方米
建成时间：2019 年 3 月
设计周期：3 年
Owner：SAIC General Motors Corporation
Limited
Interior Design Consultant：Gensler
Indoor Area：4,114 sqm
Date of Completion：2019.03
Cycle of Design：3 years

凯迪拉克（Cadillac）这个品牌在美国是文化的标志，但是，如何在认可度远不及美国的中国市
场建立品牌的认可度，彰显品牌的本质，引领先进的潮流，打造一个凯迪拉克品牌空间就显得
尤为迫切了。凯迪拉克品牌空间旗帜鲜明的反映了凯迪拉克品牌的态度，热情和技术成就，同
时通过沉浸式体验展示了对中国文化的理解。项目整体是按照中国传统的空间原则布局的，用
户如果要从公共空间移动至私密空间，要经过多重体验空间。朝内的花园和一览无余的景观以
尊重风水为前提，在上海远离市区的地方创造了一个独特的目的地。

Cadillac is an American institution, a cultural icon, with aspirations to sell this brand in China
where the brand does not enjoy instant recognition, the need for a Cadillac House arose,
to explain the essence of the brand and to seduce with its progressive style. The Cadillac
House visibly reflects the attitude, passion, and technological achievements of Cadillac while
demonstrating an understanding of Chinese culture through an immersive experience. The
House is organized around traditional Chinese principles of space; occupants pass through
a series of thresholds, or “permissions” as they move from public to exclusive areas of the
building. Introverted gardens and filtered views of the landscape build on the principles of
feng shui to create an exclusive destination just outside downtown Shanghai. Though planned
using these traditional Chinese principles, its material, craft and ethos is all Cadillac.

设计团队
Design Team

Brian Vitale, 赵亦晨, Eunjung Chung, Hyesook
Auh, John Bricker Jonathan Tyler, Kevin Carlin
朱旼 , 张景翔 , Sarah Pokora, Scott Hurst, Tim
Jacobson, William Hartman, 李怡青 , 徐冉

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